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As the Executive-Director of the IAPAM (International Association for Physicians in Aesthetic Medicine) I receive many calls and emails from physicians looking at entering the aesthetic medicine industry.  The most common request is for Botox training, many believe by only offering Botox, they will be on their way to vast riches.  The reality is that you certainly need to offer Botox treatments (it has been the number one non/minimally invasive cosmetic procedure for years), but it is highly commoditized. Which means, you don’t make much money! (more…)                

Presented by the IAPAM , the Aesthetic Practice Startup Workshop will prepare you for all the steps needed to add aesthetic medicine to your practice. This session is lead by medical spa industry expert, Jeff Russell, and will certainly help you avoid some of the common pitfalls of the medical spa / aesthetic medicine industry.  If you are going to open a medical spa or incorporate medical aesthetics into your existing practice, you can’t afford to miss this workshop. (more…)                

Presented by the IAPAM , the Aesthetic Practice Startup Workshop will prepare you for all the steps needed to add aesthetic medicine to your practice.

Presented by the IAPAM , the Aesthetic Medicine Symposium is designed by physicians for physicians who are looking to add aesthetics or medical weight management to their existing practice, open a medical spa, or work as a medical director. This is the only aesthetic medicine conference program available that combines the business and clinical aspects of incorporating aesthetic medicine procedures into your practice, along with one year unlimited practice support.

In this economy many medical spas and aesthetic medicine practices are looking for more efficient ways to communicate to their existing patients and find new patients. I hope you are are all getting your patient’s email address, but are you also getting their cell numbers?   More and more practices are adding SMS text messaging to their practice mix, first it was to send out appointment reminders, but many are now incorporating texting into their marketing strategy.  Here are some tips taken from the IAPAM’s Aesthetic Practice Startup Workshop that will help you learn how to use Text Marketing for your medspa