injectable filler

Presented by the IAPAM , the Aesthetic Practice Startup Workshop will prepare you for all the steps needed to add aesthetic medicine to your practice. This session is lead by medical spa industry expert, Jeff Russell, and will certainly help you avoid some of the common pitfalls of the medical spa / aesthetic medicine industry.  If you are going to open a medical spa or incorporate medical aesthetics into your existing practice, you can’t afford to miss this workshop

As the Executive-Director of the IAPAM (International Association for Physicians in Aesthetic Medicine) I receive many calls and emails from physicians looking at entering the aesthetic medicine industry.  The most common request is for Botox training, many believe by only offering Botox, they will be on their way to vast riches.  The reality is that you certainly need to offer Botox treatments (it has been the number one non/minimally invasive cosmetic procedure for years), but it is highly commoditized. Which means, you don’t make much money!  If you are going to add aesthetics to your practice, it should be for the money.  For a typical Botox treatment, the patient may require 40 units of Botox.  By the time you incorporate the cost of the product & consumables (needles, gloves, saline, gauze, ice pack, office time) you have a cost of $240, but the going rate for Botox is $9/unit, so you’ve made $120. Typically a patient comes back every 4-6 months, so you’ll make $240-$360/yr from one Botox patient.  Now lets take a chemical peel treatment.  Your cost is $20 (product cost & consumables), but you charge $120, your profit is still $100, but you see this patient once a month instead of 3 times a year.

Almost everywhere, plastic surgeons and dermatologists are contemplating or involved in expanding inside the med spa market. Seduced by the business buzz around this very hot sensation, quite a few medical professionals view a medical spa as a way to boost their profit in addition to reduce the grind and countless complications of their daily practice. Many find out about growth reports, discover bright cutting edge technology in industry shows, follow competition showing up, and fear that they may be sliding behind changes.

With the holiday season in full swing, this is the time for medical spas to pull out all the stops and focus on selling gift certificates or gift cards for the holidays.   This is critical in order to keep your aesthetic practice busy through the traditionally slower months of January and February. As well, you should be creating great holiday skin care gift packages for both men and women.  Try and make it easy for your clients; create a complete package of skin care products along with a holiday themed gift bag or box. (more…)                

The holiday season is coming very quickly. Thanksgiving will be here, and before you know it the holiday party season will begin.! For Medspa’s this is the time you need to focus on selling those gift certificates and special packages

As the Executive-Director of the IAPAM (International Association for Physicians in Aesthetic Medicine) I receive many calls and emails from physicians looking at entering the aesthetic medicine industry.  The most common request is for Botox training, many believe by only offering Botox, they will be on their way to vast riches.  The reality is that you certainly need to offer Botox treatments (it has been the number one non/minimally invasive cosmetic procedure for years), but it is highly commoditized. Which means, you don’t make much money! (more…)                

Presented by the IAPAM , the Aesthetic Practice Startup Workshop will prepare you for all the steps needed to add aesthetic medicine to your practice. This session is lead by medical spa industry expert, Jeff Russell, and will certainly help you avoid some of the common pitfalls of the medical spa / aesthetic medicine industry.  If you are going to open a medical spa or incorporate medical aesthetics into your existing practice, you can’t afford to miss this workshop. (more…)                

Presented by the IAPAM , the Aesthetic Practice Startup Workshop will prepare you for all the steps needed to add aesthetic medicine to your practice.

Presented by the IAPAM , the Aesthetic Medicine Symposium is designed by physicians for physicians who are looking to add aesthetics or medical weight management to their existing practice, open a medical spa, or work as a medical director. This is the only aesthetic medicine conference program available that combines the business and clinical aspects of incorporating aesthetic medicine procedures into your practice, along with one year unlimited practice support.

In this economy many medical spas and aesthetic medicine practices are looking for more efficient ways to communicate to their existing patients and find new patients. I hope you are are all getting your patient’s email address, but are you also getting their cell numbers?   More and more practices are adding SMS text messaging to their practice mix, first it was to send out appointment reminders, but many are now incorporating texting into their marketing strategy.  Here are some tips taken from the IAPAM’s Aesthetic Practice Startup Workshop that will help you learn how to use Text Marketing for your medspa