injectable filler

New Zealand and Australian surgeons are warning people not to buy fake Botox injections on the internet after several people were severely injured and suffered life-threatening complications.

From Botox training for physicians to marketing your aesthetic medicine business, the IAPAM offers the industry’s most comprehensive workshops for physicians.  The IAPAM’s Aesthetic Practice Startup Workshop is the only medical spa business program highlighting the latest information on social media marketing and is taught by an actual medspa owner who knows the facts. The IAPAM announces the June 6th date for its next Aesthetic Practice Start-Up Business Bootcamp .

On the May 10th, 2011 ‘Dr. Oz’ TV show, there was an investigation into bad Botox treatments using counterfeit medication. Allergan, Inc., the marketers of Botox (onabotulinumtoxinA), is safe when used by the appropriate medical professionals.

As the aesthetic market continues to saturate with more players, there are strategic components that may increase a practice’s attractiveness to potential patients. In an exclusive interview with American Health and Beauty, THE Aesthetic Academy founder Michael Moretti discussed tips and tools to successfully market a practice and how to continue to thrive in an expanding market. The Aesthetic Academy was created as a medical education venue to teach practices how to excel in aesthetic medicine,” says Moretti, “We have an online curriculum and we host live events where top experts teach doctors how to be better at the delivery and marketing of medical aesthetic procedures.” To date, over 600 students have finished this program, which includes the in-person Continuing Medical Education (CME) educational meetings

I recently read that there are over 50 million connections between businesses and users on Facebook. What I find amazing is that Facebook users seem to have no problem “Liking” brands. Even just a year ago, most Facebook users kept everything personal, they would ignore Facebook ads, and they focused on keeping in touch with friends and family

From Botox training for physicians to marketing your aesthetic medicine business, the IAPAM offers the industry’s most comprehensive workshops for physicians.  The IAPAM’s Aesthetic Practice Startup Workshop is the only medical spa business program highlighting the latest information on social media marketing and is taught by an actual medspa owner who knows the facts.

With the holiday season in full swing, this is the time for medical spas to pull out all the stops and focus on selling gift certificates or gift cards for the holidays.   This is critical in order to keep your aesthetic practice busy through the traditionally slower months of January and February. As well, you should be creating great holiday skin care gift packages for both men and women.  Try and make it easy for your clients; create a complete package of skin care products along with a holiday themed gift bag or box. (more…)                

In today’s economy, it’s more important than ever that you only spend your marketing dollars on revenue generating marketing tactics.  My good friend, and medical spa consultant, Cindy Graf (aka The Laser Queen ) says, “you don’t have the time or money for brand advertising, you need to get patients in the door now!” I 100% agree with her advice!! If your existing print advertising campaign consists of the doctor along with a laundry list of your services, you need to change now!  (more…)                

How do you manage your online reputation when everyone is a critic? That’s the question many of our physicians are asking us today.

A new study has revealed that consuming oral dietary supplements four days before receiving Botox injections made the toxin more effective in 93 per cent of patients. Dr. Charles Soparkar at The Methodist Hospital in Houston found that a dietary supplement of organic zinc and the enzyme phytase four days before receiving botulinum toxin injections showed improved results of the Botox treatment