Posts Tagged ‘business’


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Presented by the IAPAM , the Aesthetic Practice Startup Workshop will prepare you for all the steps needed to add aesthetic medicine to your practice. This session is lead by medical spa industry expert, Jeff Russell, and will certainly help you avoid some of the common pitfalls of the medical spa / aesthetic medicine industry.  If you are going to open a medical spa or incorporate medical aesthetics into your existing practice, you can’t afford to miss this workshop

Friday, January 27th, 2012 at 12:01 | 0 comments

by Cindy Graf I listened to a webinar last night regarding the ups and downs of Groupon Social Media advertising. I know that many of you have been tempted to or have done a marketing promotion with a Social Media Site.  I have had about 7 medical spas almost go under due to poorly positioned Groupon marketing.  At first glance, Groupon and Social Living  seem too good to be true…500 new patients streaming into your practice… all that $money$!!!!  “We’ll convert them into profitable clients” you say.  Most offices are not staffed properly or positioned properly on the web to handle this temporary traffic.  If you include any kind of a consumable service such as Botox and Fillers, you may actually lose a lot of money.  The stress on your schedule and staff may infuriate the loyal full price customers that you have already worked so hard to gain their loyalty and disposable cash dollars

Wednesday, July 27th, 2011 at 18:06 | 0 comments

From Botox training for physicians to marketing your aesthetic medicine business, the IAPAM offers the industry’s most comprehensive workshops for physicians.  The IAPAM’s Aesthetic Practice Startup Workshop is the only medical spa business program highlighting the latest information on social media marketing and is taught by an actual medspa owner who knows the facts. The IAPAM announces the June 6th date for its next Aesthetic Practice Start-Up Business Bootcamp .

Tuesday, May 24th, 2011 at 19:55 | 0 comments

Event Announcement:   Learn the techniques to Create $10,000 Clients by “Mastering the Cosmetic Consultation” at the upcoming Vendor Alliance Workshop in Chicago, Illinois on Wednesday, January 19, 2011   Description: Practice Management Consultant, Cindy Graf presents a three hour workshop discussing the skills necessary to perform successful consultations that include multiprocedural packages to reduce marketing costs and improve revenues in the cosmetic medicine practice. A role playing exercise reinforces the learning experience.  If you are new to cosmetic medicine practice, considering entering our business or just hoping to have a more financially successful practice this year, this workshop is a great catalyst to put your cosmetic medical business in the black fast!   Physicians, aestheticians, business managers and mid level providers are all welcome! Speaker : Cindy Graf, Practice Management Consultant Time : Registration: 6:30pm Cocktails and Appetizers 6:30-7:00pm Seminar: 7:00pm – 9:30pm Location : Renaissance Chicago Downtown Hotel 1 West Wacker Drive Chicago, IL 60601 There is no fee to attend the seminar but registration is required. Please RSVP to cindy.graf@gmail.com for this seminar by Monday, January 17, 2011

Monday, January 3rd, 2011 at 22:16 | 0 comments

As the demand for minimally-invasive treatments continues to rise, specifically the demand for Botox and other cosmetic injectables, physicians who are expertly trained through accredited multi-day training programs like the International Association for Physicians in Aesthetic Medicine’s ( IAPAM’s ) Aesthetic Medicine Symposium , can capture the lion’s share of this growing market and greatly benefit their bottom lines.

Tuesday, August 17th, 2010 at 16:33 | 0 comments

Presented by the IAPAM , the Aesthetic Practice Startup Workshop will prepare you for all the steps needed to add aesthetic medicine to your practice.

Tuesday, June 22nd, 2010 at 12:01 | 0 comments

Presented by the IAPAM , the Aesthetic Medicine Symposium is designed by physicians for physicians who are looking to add aesthetics to their existing practice, open a medical spa, or work as a medical director.

Monday, June 21st, 2010 at 16:03 | 0 comments

A website selling vials of injectable aesthetic medicines has been shut down.    Last October, we reported that authorities were cracking down on a north Texas woman who was selling injectables like Dysport, Botox and Restylane over the internet in a kit containing two saline filled syringes and a vial of the medicine. The woman, Laurie D’Alleva, also posted videos on Youtube that describe how to inject yourself

Friday, June 11th, 2010 at 19:11 | 0 comments

Presented by the IAPAM , the Aesthetic Practice Startup Workshop will prepare you for all the steps needed to add aesthetic medicine to your practice.

Friday, May 28th, 2010 at 11:55 | 0 comments

Presented by the IAPAM , the Aesthetic Medicine Symposium is designed by physicians for physicians who are looking to add aesthetics or medical weight management to their existing practice, open a medical spa, or work as a medical director. This is the only aesthetic medicine conference program available that combines the business and clinical aspects of incorporating aesthetic medicine procedures into your practice, along with one year unlimited practice support.

Thursday, May 27th, 2010 at 11:59 | 0 comments
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