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Excerpt Forget the facelift.

Orlando in Florida, home of Disneyland’s Magic Kingdom, this year hosted a fantastical event, although there wasn’t a Mickey Mouse in sight.

Baby boomers heading into what used to be called retirement age are providing a 70 million-member strong market for legions of companies, entrepreneurs and cosmetic surgeons eager to capitalize on their “forever young” mindset, whether it’s through wrinkle creams, face-lifts or workout regimens. It adds up to potential bonanza. The market research firm Global Industry Analysts projects that a boomer-fueled consumer base, “seeking to keep the dreaded signs of aging at bay,” will push the U.S.

While some individuals may be more familiar with cosmetic surgeries such as facelifts and liposuction, it seems that more patients seeking anti-aging treatments are opting for non-invasive procedures. There is a wide variety of options for patients who want quick, effective and less-invasive treatments, and they are growing in popularity, according to NBC Connecticut. One of the most well known and preferred treatment for crow’s feet and other facial wrinkles is Botox.

Organised by IIR Life Sciences in collaboration with EuroMediCom, the second edition of International Congress in Aesthetic, Anti-Aging Medicine & Medical Spa (ICAAM) will be held from 26-27 of November 2010 at the Al Bustan Rotana Hotel, Dubai, UAE. This global conference and exhibition will bring together suppliers and practitioners in the field of aesthetic, anti-aging medicine and medical spa, enabling professionals to learn about aging management. ICAAM will be a landmark event dedicated to all aspects of this rapidly expanding field and will showcase the latest technologies and techniques of this USD 50 billion global market.